---
title: "EMPIST Tech Talk Weekly Newsletter: Monday, July 20, 2020 - EMPIST®"
description: It’s time to dive into the Tech Talk News. Discover the latest updates in technology, digital marketing, EMPIST exclusives, and more. Here we go!
image: https://hs.empist.com/hubfs/Imported_Blog_Media/TT_7-20_nologo.jpg
---
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#### The Tech Talk News
**The EMPIST Weekly Newsletter **
It’s time to dive into the Tech Talk News. Discover the latest updates in technology, digital marketing, EMPIST exclusives, and more. Here we go!
#### The Tech Talk News Update
Amazon has launched its latest smart store technology, the Amazon Dash Cart. This cart will be at the Amazon grocery store in Woodland Hills, CA., later in the year. The smart cart will be able to handle shopping trips made up of 2 full grocery bags or fewer. Perfect for a quick trip to the store! [Read the full story \>\>](https://techcrunch.com/2020/07/14/amazon-to-test-dash-cart-a-smart-grocery-shopping-cart-that-sees-what-you-buy/)
#### The Tech Talk News Blog
**How to Choose the Right Facebook Audiences for Your Campaigns **
According to [Statista,](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#statisticContainer) Facebook is the biggest social network worldwide, with almost 2.5 billion monthly active users as of Q4 of 2019. Having data and consumer behavior from 33.2% of the world population makes Facebook a powerful platform for advertisement. As powerful as it is, it can also be expensive and time-consuming to find the right audiences where people engage and convert.
We’ve all been there! Some of us may even want to give up on Facebook but hang in there. We can help you understand everything you need to know about choosing the right Facebook audiences for your campaigns. [Read the blog \>\>](https://empist.com/how-to-choose-the-right-facebook-audiences-for-your-campaigns/)
#### The Tech Talk News Tip
**From the EMPIST Help Desk **
Are you joining a Zoom call a few minutes late? We get it; it happens. If you don’t want to disrupt the person talking on the call, Zoom gives you the option to enter the call silently.
#### The Tech Talk News Trivia
**Question: Before being called PayPal, the company was known as what? **
#### The Tech Talk News Marketing Spotlight
What will marketers be focusing on for the second half of 2020? It’s been said that 54% of marketers will be cutting their ad spend in Q3, which is an improvement from the 72% cut that businesses made on ad spend in Q2. Finally, in Q4 the ad spend decrease is said to only be cut by 40%. Compared to the numbers in Q4 of 2019, this is actually an improvement. [Read the full story \>\>](https://www.marketingdive.com/news/marketers-to-focus-ad-spend-on-regional-digital-media-in-2020s-2nd-half/581539/)
***Trivia Answer:** Confinity ***
*For more IT news, blogs, and industry insights throughout the week, follow us on *[*Facebook*](https://www.facebook.com/empist/)*,*[*Twitter*](https://twitter.com/Empist)*, *[*LinkedIn*](https://www.linkedin.com/company/empist/)*, and*[* Instagram*](https://www.instagram.com/empistgroup/)*.*
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[News](https://hs.empist.com/blog/tag/news)
### Got A Question?
Feel free to contact us with any questions about this post or anything else you may be interested in finding out.
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###### Recent Posts
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