---
title: The Best Campaigns of Black Friday 2020 - EMPIST®
description: This blog is meant to highlight the Black Friday 2020 marketing campaigns that caught our attention with their design and creativity.
image: https://hs.empist.com/hubfs/Imported_Blog_Media/The-Best-Campaigns-of-Black-Friday-2020_nologo.jpg
---
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#### Black Friday 2020 Marketing Campaigns That Pop
Hello, Black Friday 2020. We all know that Black Friday is one of the biggest shopping days of the year. Everyone from small businesses to the major chains is running irresistible sales. However, this blog is meant to highlight the Black Friday marketing campaigns that caught our attention with their design and creativity. After all, what is better than a good sale paired with a holiday aesthetic? Let’s get started!
#### Etsy
A website as crafty as Etsy is bound to have some eye-catching designs for Black Friday 2020. Not only are they running a Cyber Week Sale for up to 60% off, but Etsy has several categories to help you find the perfect holiday gift. From gifts for her, gifts for him, holiday decor, and personalized items, you can easily shop to find that special gift while supporting small business owners. Another great feature on the Etsy website is their menu tab to shop black-owned businesses. This marketing campaign deserves to be on Santa’s nice list! [Shop the sale here \>\>](https://www.etsy.com/cyber-week-sales?ref=cyber_skinny_sitewide)
#### Anthropologie
[](http://www.anthropologie.com/)
We can’t talk about aesthetics without mentioning Anthropologie. This clothing, beauty, and home goods brand is known for embellishing the little details to create some unique with the highest quality craftsmanship. Anthropologie’s epic holiday window display has spilled into their 2020 Black Friday ad designs. The window display has a wintery landscape complete with beautifully wrapped presents and an array of animals en route with a bundle of holiday gifts.
The website is offering 30% off sitewide with a great menu selection to shop popular items and their curated gift section for easy shopping. [Shop the sale here \>\>](https://www.anthropologie.com/?utm_medium=paid_search&utm_source=Google&utm_content=US_-_Brand_-_anthropologie_-_Exact&utm_term=anthropologie&utm_campaign=US_-_Brand_-_Exact_-_Top_Traffic&creative=482618488016&device=c&matchtype=e&network=g&gclid=CjwKCAiA5IL-BRAzEiwA0lcWYscvXxpvTU_GsJ_xoDqWE3vJX8tY96QrlXhg1zL1ZC2llqWqedUibxoCsokQAvD_BwE&gclsrc=aw.ds)
#### The Art of Shaving
A men’s grooming brand, The Art of Shaving, really got creative this year with their 2020 Black Friday marketing campaign. Using a close-up image of Santa’s impressive beard, their tagline for the campaign was “Gifts Santa keeps for himself.” Beyond the discounts, The Art of Shaving is partnering with five small businesses during the holiday season to bring you exclusive holiday gift bundles. [Shop the sale here \>\>](https://theartofshaving.com/)
#### Williams Sonoma
[](https://www.williams-sonoma.com/)
What’s better than holiday home decor, kitchen appliances, and all the baking mixes and essentials needed to give the holidays a warm & festive feeling. Williams Sonoma’s Black Friday 2020 marketing campaign is decorated with detailed Christmas cookies that truly put you in the holiday spirit. Their sale is up to 50% off with sections for popular items, holiday gifts, holiday baking, table settings, and even a gorgeous dish collection inspired by Hanukkah. [Shop the sale here \>\>](https://www.williams-sonoma.com/?Kenshoo=_k_CjwKCAiA5IL-BRAzEiwA0lcWYilnvanLK3dMmYXj4HLGD4UlcVqrKnLTPYxzmT0mzaMSvE3GeMEMShoC8roQAvD_BwE_k_&cm_ven=BrandSearch&cm_cat=Google&cm_pla=Brand_Search_Exact&cm_ite=william%20%24%20sonoma&gclid=CjwKCAiA5IL-BRAzEiwA0lcWYilnvanLK3dMmYXj4HLGD4UlcVqrKnLTPYxzmT0mzaMSvE3GeMEMShoC8roQAvD_BwE)
#### Macy’s
Macy’s launches Black Friday with the star-studded Macy’s Thanksgiving Day Parade every year, but the excitement doesn’t stop there. With a big focus on curbside pick-up for safe shopping, Macy’s isn’t lacking in options for Black Friday 2020. Highlighting collections for home goods, gifts for him & her, children’s gifts, jewelry, holiday decor, and best-selling items, you can make Macy’s your one-stop holiday shopping destination. [Shop the sale here \>\>](https://www.macys.com/shop/sale/black-friday-specials?id=62204&tagid=4295830_01_04&ctype=G&cm_re=2020.11.27-_-HOMEPAGE_INCLUDE_1_row_01-_-CATEGORY%20--%205125%20--%2062204:black%20friday%20specials)
**Happy Shopping! **
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