---
title: What is Cloud Computing? (Stop Pretending You Already Know.) - EMPIST®
description: Cloud computing has taken over the tech landscape, but does the average user even know what it is? It's crazy to think that people are using platforms every day that they don't fully understand.
image: https://hs.empist.com/hubfs/Imported_Blog_Media/Untitled-design-1.png
---

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[Cloud computing](https://www.empist.com/cloud-services/) has taken over the tech landscape, but does the average user even know what it is? It’s crazy to think that people are using platforms every day that they don’t fully understand. If you’re curious to learn more about cloud computing, keep reading!  

#### Okay, So What Is Cloud Computing?  

Before we dive into the specifics, let’s define what cloud computing is in simple terms. Cloud computing is the process of transmitting on-demand computing services from applications to storage and or processing power. The cloud computing process is typically done over the internet with a pay-as-you-go pricing model. Most companies will choose to utilize cloud computing renting options, rather than owning their own computing infrastructure or data centers.  

#### How Does it Work  

Cloud computing all started with [Software as a Service (SaaS)](https://www.empist.com/top-10-tech-acronyms-should-know/) – being that SaaS offers applications online. Companies like Salesforce, Google, Amazon, and Microsoft were some of the first to run their own data centers.  

Now, there’s an important distinction to make between using the cloud and cloud computing. Just because you are obtaining information from the cloud, doesn’t necessarily mean that you’re cloud computing. What classifies the action as cloud computing is when a customer can open an account online, configure their needs and compute from a web browser.  

#### Cloud Computing Features  

- Using hardware and software without dealing with a provider to set up your account information  
- The ability to scale your server use for larger projects  
- Fast internet connection with multiple tier 1 backbones 

#### The Importance of Cloud Computing  

Cloud computing accounts for [over a third of all IT spending](https://www.idc.com/getdoc.jsp?containerId=prUS42831017) done in the world. That’s a big deal. Every day more companies are switching over from in-house IT to cloud computing systems. The most popular reasons companies are moving over to cloud computing is cost, accessibility, speed, and customization.  

#### We’re on Cloud 9  

Hopefully, you now have a better understanding of what cloud computing is and how it can impact your everyday business practices. It’s important to educate yourself on these topics as they continue to become a significant part of the IT world.  

### The EMPIST Effect 

Software provides a gateway to further business innovation. The more that you and your company do to stay on top of software news and actually embrace more software within your business, the more benefits your business will reap. Whether you explore an online ticketing system for customer support (like EMPIST’s own [Deskware](https://deskware.com/)) or a cloud technology platform, there’s no doubt that it will show more efficient results for your business. Give your company a competitive advantage with the right scaling software. Evolve with software and grow efficiently. 

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